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Maiara Rosa, M. Sc.



Maiara Rosa is a guest researcher at Technische Universität Berlin and PhD candidate at University of São Paulo (Brazil). She received her Master’s degree on Industrial Engineering and completed her bachelor on Aeronautical Engineering at University of São Paulo (Brazil). Her research focus is currently on Product-Service Systems development. Her professional experience includes Business Process Mapping at EMBRAER (Brazil), Configuration Management at Airbus Defence & Space (Germany) and Project and Configuration Management at Airship do Brasil (Brazil).

Research interests and key areas

    • Product-Service Systems (PSS) Development
    • New Product and Service Development
    • Life-cycle management
    • Enterprise Integration
    • User-centered design

      Current projects:

      • “Meta model for representing Product-Service Systems (PSS) Development objects”, funded by FAPESP

      Selected publications:

      • Transforming a traditional product offer into PSS: a practical application (2016)
        M Pieroni, C Marques, C Campese, D Guzzo, G Mendes, J Costa, M Rosa, MG Oliveira, V Macul, H Rozenfeld
        n: Procedia CIRP, 47, p. 412-417

      • Looking for fundamental elements of design thinking (2016)
        M Rosa, H Rozenfeld
        In: DS 84: Proceedings of the DESIGN 2016 14th International Design Conference, p. 1115-112

      • Commonalities and particularities of PSS design process and design thinking (2017)
        M Rosa, CAN Marques, H Rozenfeld

        In: Procedia CIRP, 64, p. 253-258


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